Have you ever experienced failure?

I have! Epic failures! 

I was recently the guest on Matt Brown’s podcast, The Secrets of #Fail and talked about my failures as I started my life coach practice. It was a great conversation and I hope you listen to it HERE.

Whether you’re an entrepreneur, parent, spouse, lover… ok, let’s say, if you’re a human being… you’ve experienced failures. 

Failure isn’t the problem. It’s how we deal with it! 

Failure is an invitation to look inward and discover the limiting belief, erroneous belief, or programming from your family and culture that is fueling that failure. And what you find may surprise you! 

I was having business and financial failures a few years ago and thought it was a failure in strategy, marketing or something else business or money related. 

But, it wasn’t. My business and financial failures were actually a result of a deeply held belief that I wasn’t worthy of the business, money and life that I desired! Wow! It surprised me, because consciously, I felt worthy. 

The unworthiness was deep in my subconscious. I needed coaching to help me find it and heal it. 

That’s what I do every day! I coach people so they can find the subconscious patterns, habits and beliefs that are wreaking havoc in their lives. 

We all have them. There’s no shame or judgment in them! 

I’m here to assure you, we can find it and heal it. 

I’d love to hop on a 15-Min Connection Call and see the time is right to work with me one-on-one. I’ve got a couple openings so now’s the time! Book your free call RIGHT HERE.

How Does People Pleasing Impact Success?

Often our gifts and talents as a people pleaser help us succeed at work, or in our business…. Until our people pleasing gets in our way. 

When we keep our gifts and talents expressed from the perspective of what’s in my highest good right now? What interests me? What do I want? Then you are using your people pleasing habits as a super-power instead of something that diminishes, exhausts and overwhelms you. 

In today’s episode of Liberate Your People Pleaser I share a very personal story of my professional career where I ended up taking a “mis-step” because I wasn’t tuning into what was in my highest good. 

You’ll get the tools I used to get myself back into alignment with my highest good. 

I’d love to hear how the tools are working for you or if you have a question as you continue to liberate your people pleaser! 

Listen to today’s episode HERE. 

The Truth About Power 💥

In today’s episode of Liberate Your People Pleaser I’m diving into Power. 

What it is. What it’s not. 

How do we “lose” it? 

How do we get it back? 

This is a topic I am an expert in! I’ve given away my power many times and I’ve learned how to get it back. 

Today, I’ll tell you all about it! 

Get ready for a powerful episode! 

Listen here. 

Setting boundaries at work is different. Right?

I get this a lot from clients and when I’m conducting leadership development classes. 

We can’t set boundaries at work. After-all, we’re being paid to do what we’re told. 

Or, being paid to “manage” others, so that includes fixing the things they do wrong, or staying late to finish the project they are behind on, etc. 

In today’s episode of Liberate Your People Pleaser I’m going to challenge some of those thoughts. 

There’s a difference between managing and over-functioning for someone else. 

There’s a difference between being paid to do a job and never saying no. 

Join me for a practical and powerful conversation about leaving behind our people pleasing habits when we go to work. 

As always, I can’t wait to get your comments and feedback! 

If you’ve got a question you’d like for me to answer, please submit it to me! Use this LINK to scroll to the bottom of the page and submit your question. I can’t wait! 

Get today’s episode HERE.

Massive Improvement in Record Time!

Seem too good to be true?

Usually anything that’s really massive takes a lot of time.

When it comes to improving your life…

Working with me as your coach, is a super-charged life-hack!!

Think about all the things that most of us have struggle with, probably, for years:

·      Childhood trauma.

·      Family drama and stress.

·      Fears about money.

·      Anxiety about job security.

·      Stress in relationships.

·      Coping with the rollercoaster of being an Entrepreneur.

Can you relate to any of these? If you’re like most of us, you can relate to more than one.

We get so used to them being in our lives, it feels normal. It can feel like who we are.

“I have anxiety issues.”

“My family is dysfunctional”

“I’m always worried I could lose my job or money. It happens all the time to people. I can’t afford to relax or take my eyes off the prize, even if it is exhausting me and making me sick.”

We begin to take on circumstances as if they are who we are.

That’s when we need a life-hack.

You are so much more than your circumstances. No matter how huge and impossible yours may seem.

Enter, best-life-hack-ever… a great life coach!

Why? No, it’s not because I am one.

Here’s why hiring a life coach will save you tons of money and tons of time while you create massive improvement in your life:

·      I am objective, I don’t have any preconceived ideas of you or your life.

·      I have no agenda for you. You can quit your job, leave your business, live off the grid, buy a mansion, take off a year to sail the world, risk everything to start a business, leave your marriage, get into a polyamorous relationship, never go home for the holidays again… respectfully, I don’t care about the “things,” or the circumstances.

·      I have no baggage with you. We’ve never had a disagreement or pissed each other off. I’m not blinded by my love for you, although I have love and compassion for you. I don’t know what you did as a teenager or at any point in your life before our first session. I don’t know your family and what their expectations, imperfections or biases are.

I only know you as you are, right now.

It’s a fresh start.

We’ll create who you want to become.

Will we dive into some of those past circumstances, family patterns and who you think you are. Those things are helpful to the process. Then we’ll fucking liberate you from the things that hold you back!

As your life-hack, life coach, we’ll focus on what you yearn for, the thoughts that stop you in your tracks and how to turn them around so that they become empowering. We’ll tackle the feelings that diminish and limit you and transform them into the feelings that your liberated new-self will feel, then we’ll take action. Action that is inspired, playful and in alignment with your highest good.

It’s fun. It’s fast (especially compared to years in therapy.) It’s life changing.

One of my recent clients described it this way, “I really do feel like a shiny new person Brenda. You have changed my life forever. Thank you!” Jennee

Let’s get your life-hack started. Book a 15-minute Discovery Call and we’ll explore how I can facilitate you getting the sustainable transformation you’re looking for. There’s no obligation or commitment. This is an exploratory call to see if I can help you and if so, how. I’ve got some openings in the next few days, so give yourself some relief. Let’s talk about what you need. Book your call now, right here.

The Power Button

You have a power button.

The power button, literally, turns you on.

When you hit the power button, you’re clear. You’re confident. You’re ready for whatever life throws at you!

Do you feel like you lost your power button? 

Or maybe you haven’t used it lately. 

Come on over. I’ve got the keys to the “lost and found.”

We all lose our power buttons from time-to-time. Or maybe I should say, from situation to situation.

There are people and situations that can pull the plug, right out of that power button.

It might be your boss, or in-laws.

It could be a client or your finances.

It might be your health or your kids.

Whatever it is, it always feels like they get the best of you. They win. They have the power.

I’m here to tell you, it isn’t true.

Anytime we feel like someone or something “make us feel” or “we didn’t have a choice.” That’s how we know we’ve lost our power.

I can help you get you power back.

Sound too good to be true?

It’s not.

It’s what I do. All day. Every day. For every client.

Some days is a man or woman needing to decide whether to stay or go from their relationship. And if they go, what do they say and how do they recreate their lives?

Some days it’s working with an entrepreneur that feels like their web designer or virtual assistant is out of control and they don’t know what to do. Or their business is out of control, or frankly, they are out of control when it comes to their business! That happens to every entrepreneur!

Some day’s it’s a mom with her kid going off to college trying to figure out how let him go.

Whatever it is, it’s always about taking your power back. Knowing you can push the power button and get back in charge of your life in a way that is loving and respectful of those around you and doesn’t comprise who you are and your well-being. 

We always find the power button.

Can I help you find yours? Book a free 15-minute call with me and let’s find out. There’s no obligation and I promise; you’ll feel better afterwards. Click here to book yours today.

This is what chasing a dream looks like...

Once upon a time… a woman lost her job. She didn’t do anything wrong, in fact her company appreciated her gifts and talents enough to create a new position for her, but it wasn’t what she yearned for.

What she yearned for was to be an entrepreneur, who could work from anywhere, who would live near the ocean and have the financial freedom to travel. She also yearned for romance and a partner who would be her cheerleader, friend and lover.

She dared to take the leap. 

She left the convenient, six-figure job, made her side-hustle her full-time-entrepreneur-hustle, sold most of what she owned, packed up her convertible Mustang and headed West.

Today, she’s working on a balcony overlooking the ocean.

She’s making big plans with her business and attracting new clients.

She’s making new friends.

She’s living the life she yearned for.

Does she have it all? No.

She hasn’t attracted her romantic partner.

The home is a friend’s, not hers.

She hasn’t done much traveling yet.

She’s scared sometimes.  

She doubts herself and the risk she took from time-to-time.

Some sometimes she thinks she’s crazy, as a woman-of-a-certain-age, to risk it all for a business she believes in, the people she serves, the lifestyle she yearns for, romance and financial freedom on top of that!!

She is entirely toooooo much!

And I love her! She’s bold and brave. Flawed and perfect all at the same time.

She’s learning how to heal herself by loving herself, rather than thinking there is something wrong with her that needs fixing. Love. It’s simple and powerful.

And, of course, she is me. You probably guessed that about two sentences into my story.

Now, I want to ask you, is there something you are yearning for?

It may not be a whole-life-make-over like I’ve done. 

Whatever it is. I promise you, it’s waiting for you to come get it.

It’s yearning for you as much as you yearn for it.

I’ve got three spots open right now for new clients if you want a little coaching to help you get there faster and have a guide for your journey.

It’s what I do. It’s who I am.

Click here to book your 15-minute Discovery Call and we’ll talk about what you are yearning for.

The Best Things In Life

It's been an exciting couple of weeks! 

I've added another entrepreneur as a client. Like my other creative entrepreneur clients, she's a powerhouse of talent... and she knows she needs someone to keep her business organized and create a clear path for how to offer her services to her clients in ways that are effective and make her more profitable. 

Yes! Profit! I'm not ashamed to talk about profit and I unashamedly help all my clients make more money! Not just increase sales, but be more profitable. There's a difference. My clients become more profitable. 

Do you know what one of the biggest factors is to profitability? No matter what your business or career is? (Yep. This is for everyone, whether you work for someone else or own their own business)​ It's...

Mindset! 

​Every business client I have will get coaching from me. We can employ master strategies, amazing sales funnels and have an enviable social media presence, and if our mindset is in scarcity, lack, wanting, telling us we aren't good enough, or don't have enough time, we're screwed. 

I've seen mindset ruin the best strategies, the best marketing, the best social media influence. 

You can't escape your mindset, so it's best to accept that and take the action necessary to neutralize the critical and diminishing thoughts we have and replace them with empowering and liberating thoughts. 

Easier said than done, right?

The best things in life usually are. But have no fear. I am here. 

​This is what I do all day, every day. With my business clients, my life coach clients and myself. 

We learn how to become aware of the thoughts that cause resistance, stress and self-deprecation. Then we slay them. If they rear their ugly heads, we slay them again, until they are gone. 

We celebrate the freedom we are liberated to with each victory, large or small! 

In short, we Think Our Way to Success. 

I created a cool video program, Think Your Way to Success, so that you, and everyone who wants to liberate themselves from their stressful, deprecating thoughts, has a system for doing it. You can "do it yourself" with the program or you can get the program and then book a one-on-one private coaching session with me so we can work on your thoughts. I love a good DIY solution, but let's face it, we all need a little help. You'll go so much deeper with the Think Your Way to Success process if you have a private session and have me coach you through the steps. 

Just say No...

​To your stressful, self-deprecating thoughts and Think Your Way to Success! Check it out and get it delivered to your inbox in minutes by clicking here. 

To add coaching go to my scheduler and book your first session, by clicking here. I'll send you an invoice. Right now, when you buy Think Your Way to Success you can get one session for $150. 

Let's do it! 

OK. Enough with the cliches. This program works. Treat yourself. You've earned your liberation! 

Transforming into the new normal

Have you ever made such a dramatic change in your life that you created a new normal?

Maybe the transformation was thrust upon you from a life event: a move, divorce, marriage, started a family, sent your last kid to college, experienced a career, business or financial loss or breakthrough?

 Transformation means, “a thorough or dramatic change.”

 You may have noticed I’ve been pretty quiet since the end of 2018.

 I left Pennsylvania on December 27th and drove to Los Angeles. I arrived on New Year’s Eve. It was a dream come true (an intention actually from earlier in the year) to ring in 2019 in Southern California.

It was the first step in my move across the country that was full of trust in the unknown. I didn’t have a place to live (I still don’t), my business was very new (it still is) and I was struggling with my services, offerings and brand (I’m not anymore.) Something felt slightly “off,” and I couldn’t figure out what it was. I love coaching. I love liberating people to their wisdom and brilliance. So, why did things feel like such an uphill battle?

Not being independently wealthy, a big move and a new business, mixed with some brand uncertainty, also meant there were some financial challenges.

And yet… there was so much joy. So much certainty. Certainty that all this uncertainty and change that I was ushering into my life was intentional and purposeful.

I hung on and took the ride.

I didn’t talk about it on Facebook and I didn’t email you several times a week, like I have in the past, to give you the blow by blow.

In truth, I wasn’t sure what to say. So, I stayed quiet. I turned inward. I waited for my inner wisdom to lead the way.

That’s exactly what I tell my clients to do. Because I’m a big believer in, “it isn’t about the challenge, it’s about who you’re becoming.”

I kept becoming. I kept becoming a new version of myself.

“A thorough or dramatic change.”  Transformation. I am experiencing deep transformation.

 Some of it’s ugly. Some of it’s gorgeous! Sometimes I’m singing. Sometimes I’m crying.

Can you relate?

Are you in the midst of transformation?

Are you inviting transformation, as I did?

Or is life thrusting a transformation on you?

No matter what shape or size it comes in, I’m here for you. I am 100% clear that my gift is facilitating transformation. In my life. In my client’s lives. In my business. In my client’s businesses.

I am now 100% clear.

I am a transformation coach. I even made some changes to my website to better reflect my services, including biz consulting and operational support for entrepreneurs, and my commitment to sustainable transformation. Check it out, www.BrendaFlorida.com

I work with individuals and business owners who want transformation. They aren’t kicking and screaming against it. They are ready to embrace it. Ready to become the next version of themselves. To create a new normal in their lives, careers, relationships, business and how they contribute to the world.

 Do they get scared? Sure. Do they need help? Sure. Are they willing to invest in their transformation in order to experience the joy of living the next highest expression of themselves? You bet your life they are.

 Is transformation knocking on your door? Will you answer it?

Book a 15-Minute Discover Call here and we’ll chat about it.

There’s no better investment than the investment in your own transformation.

Lions and Tigers and Bears! Oh MY!

Dorothy had lions and tigers and bears! Oh My!  

Many entrepreneurs feel like Dorothy when it comes to: pleasure (no time for that!) Profit (breaking out in a sweat yet?) Power (you feel like your biz is in control! You're rushing to the demands of clients, being responsive to your FB Group and playing catch-up with email.) 

I'm here to help you transform all that rushing, self-doubt and fear into the actual secret to your success! 

What does it look like when Power, Pleasure and Profit are actually the secrets to your success? 

1. ​Power - You set better boundaries in personal and professional relationships, or have the confidence to raise your prices or take a bold move to expand your business. You decide how to engage in social media, what new marketing strategies to try and which ones to walk away from and you stop hating your inbox.

2. Pleasure - You enjoy going to you desk each day, allow yourself a "fun Friday" with no work appointments and spending the day having fun, taking care of yourself and replenish your energy.  You take the time to have great sex-alone or with a partner! It's incredibly energizing and is a catalyst to more creativity and tons of great ideas! 

3. Profit - You stop dreading looking at the numbers in your business. You cultivate an abundance mindset and feel making money is more like a game you can win, than a mystery you'll never understand. 

Sounds good, right? 

But, how do you do it? ​

That's what I'm here for. 

I've made the transformation. From fear to confidence. From letting my clients, my inbox and others have the power in my biz. I've definitely transformed pleasure from something to avoid to something I am intentional about, and I've learned how to make being profitable a fun game instead of a dreaded appointment with the accountant! 

I can show you how to do it in your biz.

J​oin me for kickass masterclass on Tuesday, September 18th! I'm sharing my three secrets to Power, Pleasure and Profit in your Business.

Click here to register. You'll get the link to join, an interactive worksheet and the post-class recording.

I can't wait to share this with you!